Client: I want my site to look like a newspaper.
ME: hymmm, what do you mean.
C: I want the adds on the right and text in the left.
ME: what about the navigation?
C: You can put it on the left, and make the site black and white. The adds as well.
Here take the local paper where we put our adds, thats how we want our site.
The paper was a horrible example.