Old job, President is talking to me about a banner:
President: It doesn't grab my attention, maybe it's the copy
Me: with the file size we can't do much more graphicaly but we could change the copy, even though this is what the client wants
president: can we make it say "zoom zoomier zoomiest"?
me: no
She gave me the look of death, and a warning. I left shortly there after.