after a revised creative brief based on a 50% decrease in budget for a site, we posted comps and storyboards for a site.
the client response:
"i feel like i've just been punched in the stomach. i'm going to have to go home and vomit. we'll talk about this tomorrow."
two days and several conversations later, the client admits that he'd mistakenly been following the FIRST creative brief -- the full budget version, and expecting those deliverables.
thanks for the stomach ulcer!