ok, we want a flash intro with six animated words to fly across the screen. one at a time. and we need a 'soft landing' of our slogan on the home page. were trying to tell a story here."
ok.
"but can you make it less than 7 seconds? we were at a trade show and they said you lose attention after 7 seconds!"
hmm.. well,
7 seconds /
6 animated words + 1 slogan
=umm.. like half a .75 seconds per word. i guess you dont mind if the user cannot read the content of the intro then, right?
"well...do what you can."
right.