We were called into a dot-com startup for an emergency quick turnaround project, to design a front end around a complex ecommerce solution, which their internal developers were to be making over the next 30 days to meet critical deadline. When it became apparent that this client, although heavily funded with VC money, had a huge misunderstanding as to what our service was, after being delivered all 3 design templates for the final design, it became clear that using words like "template" and "des…