Me- "We used a san serif typeface in order to achieve a.....
Client (cuts me off in mid sentance) - "Hold it. Someone told me you can't use the typeface "san serif" on web sites because it doesn't come on every computer."
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VP of sales addressing sales staff - When selling a web site you have to be able to understand "look and feel".
(referencing a Doll site we had recently completed) The look is the color of her dress. The feel is the way it flows.