Credit card site...
Brief reads: Current site is too flashy and young... redesign site to appeal to a more mature user... influenced by the quality inherrent in the brand... sophisticated, style conscious ...blah, blah, blah...
Weeks later, new site due to launch (at last) on a Friday. 48 hours to launch: Seventeen pages of amends turn up, largely briefing us to turn it back into what they wanted to get away from. Comments include...
Client: We need to have “Apply Now” in a different colou…
- I have just received a formal warning... After getting another classically inadequate brief from the pin-striped hooligan who is our key accounts sales person (it gave the name of the client and read "do me a website with all the latest functionality", nothing more - that was it), I approached his boss to see if he could persuade the slob to actually do his job properly. But these 'Saliens' like to stick together. I was bowled out of his office with the words, "I don't care. Do what you blood…